Email is the most common form of online communication. A professional email newsletter is a great way to stay in contact with your customers. A proper email campaign is not spam, but rather a way to nurture relationships with your customers. We don’t buy unsolicited lists; instead, we help you build your own database. Email Marketing Reports explains:

Responsible email marketing is based on the idea of permission. This is a complex issue and the subject of intense debate in the marketing community.

Essentially, you need an email address owner’s permission before you can send them a commercial email. If you don’t have this permission, then the recipients of your mail may well regard your message as spam; unsolicited commercial (bulk) email. You do not want to send spam!

If you are accused of sending spam, then you may find your email accounts closed down, your website shut off, and your reputation in tatters. In some parts of the world, you may even be breaking the law.

Quite apart from these practical considerations, there is also a strong argument which says that long-term successful email marketing relationships with customers and others can only work anyway if they’re permission based.

An example of permission is when your customer buys something from your online store and also ticks a box marked “please send me news about product updates via email”. You now have “permission” to send that person product updates by email, provided you also give them the opportunity to rescind that permission at any time.

New England Social Media can create a email template designed specifically for you and manage regular email newsletters to your clients. Email us to learn more.