Social Media Tops the List of Marketers’ Advertising Channels for 2010; TV and Newspapers at the Bottom of the List
In a fascinating survey, it looks like social media is finally getting the resect it deserves from marketers, over half of whom plan to use it in their marketing mix for 2010:
While email remained the most popular media among marketers for use next year 56.8% “realistically” plan to use it, social media isn’t far behind. Over half 56.3% “realistically” plan to include it in future marketing plans, found the Center for Media Research.
“We expect that the data and insights in the study can assist agencies and other media planners and buyers to make the case for particular media spending next year,” said Chuck Martin, Director of the Center for Media Research.
What is not clear from the report, however, is the level of spend the survey respondents intended to allocate to social media. Many companies are aware that they need to be in the social space but are still testing the water and large spends are unlikely until social media becomes a proven and accountable medium.The resulting list of popular media for 2010 is as follows:
- Email, with 56.8% realistically planning to use it
- Social networks 56.3%
- Keyword search 49.7%
- Radio 42.2%
- Magazines 42.1%
- Online display 40.5%
- Event sponsorship 36.9%
- Rich media display 35.5%
- Direct mail 34.7%
- Regional TV 32.8%
- Regional newspapers 31.7%
- Out-of-home 31.2%
- Email sponsorship 29.5%
- Online video 26.7%
- Mobile SMS text 26.1%
- National TV 18.2%
- National newspapers 14.8%
via Social media on marketers’ menu for 2010 – Trends & Ideas – BizReport.
