Free Social Media Seminars at the Westerly-Pawcatuck Chamber of Commerce

This month, I’ll be hosting free seminars on using social media to promote your small business at the Westerly-Pawcatuck Chamber of Commerce, located at One Chamber Way in Westerly, RI.  Call (401) 596-7761 for more information.

Facebook for Small Businesses: Beginning

Tuesday, October 13th: 2:00 – 4:00 pm

• What is social media? How is it different from traditional media?
• What is Facebook?  Who is using Facebook?
• What are the privacy concerns with Facebook?
• How do I set up a personal profile on Facebook?
• How do I create events on Facebook?
• How do I upload photos and videos to Facebook?
• How do I create a company page on Facebook?
• How can I create an advertising campaign on Facebook?

Facebook for Small Businesses: Advanced

Tuesday, October 13th: 4:00 – 6:00 pm

• Social Media vs. Traditional Media
• Facebook Profiles vs. Facebook Pages
• Facebook Pages vs. Email Newsletters
• Setting up your Facebook Page
• Creating a custom URL for your Facebook page
• Importing your blog into your Facebook page
• Integrating your Facebook page with Twitter
• Posting to your Facebook page from your cell phone
• Tagging people in Photos, Videos and Notes
• Evaluating your page using Facebook Insights
• Promoting your Facebook page using Facebook Ad campaigns
• Promoting your Facebook page elsewhere

Twitter for Small Businesses

Wednesday, October 13th: 2:00 – 4:00 pm

• What is social networking?
• What is Twitter?  What is Tweeting? Who is using Twitter?
• How can I use Twitter to promote my business?
• How do I use Twitter to monitor what my customers are saying about my company?
• What is the difference between Tweeting and blogging?
• How do I integrate Twitter with my website?
• How do I integrate Twitter with Facebook?
• How do I use third-party applications like TweetDeck and Twhirl?