Comments on: What to Ask Your Public Relations Agency About Social Media?

By: Julie Weishaar

Julie Weishaar — Thu, 10 Dec 2009 20:26:38 +0000

Great points and great article. You clearly identify, explain and validate some of the major resistance I see to social marketing. Consider yourself re-tweeted, re-blogged and bookmarked. Thanks for sharing.

By: Julie Weishaar

Julie Weishaar — Thu, 10 Dec 2009 20:25:02 +0000

Great points. Very helpful and valid. Consider yourself re-tweeted, re-blogged and bookmarked. Thanks for sharing!

By: admin

admin — Mon, 28 Sep 2009 14:58:24 +0000

Thanks – my goal is to be helpful and practical for both PR agencies and clients who are still relatively new to social media.

By: Vanessa Boynton

Vanessa Boynton — Mon, 28 Sep 2009 13:57:07 +0000

Excellent questions (and by extension, guidelines for serious communicators). The majority of “how-to” posts seem to take on the form of scathing lectures for PR pros. It’s nice to see need-to-know information about social media presented in a way that will enable customers/clients to engage in meaningful conversations with their agencies (sounds somewhat familiar…), rather than just trying to absorb the countless tips that are constantly being shared online.

By: cathy taylor

cathy taylor — Fri, 25 Sep 2009 13:37:48 +0000

Seth,

Great blog post. I especially like the section about measuring ROI because social media is not about a return on investment as much as it is about a return on influence — or as a friend of mine likes to say — return on integrity. Too often people want to measure social media the same way they measure traditional media and it’s not the same.

I am reminded of a comment I heard earlier this year from a panelist at a Social Media Club Chicago event, “Social media has put ‘people’ back in business.” So simple yet so true.

Your perspective speaks to the difficulties both clients and agencies face in trying to grasp the concept of social media, apply it as a business imperative and advance the huge opportunities to be creative and innovative to drive business results. This will ultimately result in a shift in thinking on both sides, i.e., moving from brand evangelists, which agencies and companies were good at pumping up a few years ago, to influencers. There’s a huge difference.